weekly inspiration, style guides and product recommendations written by Alicia, especially for you

Check out our Lingerie Lowdown

Thank you for choosing BraForMe!

Expect a beautiful collection of lingerie, swimwear and nightwear from top premium brands at outstanding prices. Choose from a wide range of Bras, Knickers, Bikini Tops, Bodysuits, and so much more. When it comes to women's lingerie, our aim is to ensure that everyone finds something that makes them feel confident, comfortable and fabulous. We know that no two bodies are the same, and that's exactly why our collections have a piece for every occasion, size and style.

Being the largest online retailer in the UK for popular Wacoal brands Freya and Fantasie lingerie, we can promise you exceptional savings on luxury, high-quality lingerie. And to guarantee your peace of mind, every item is brand new, with tags, so you're promised quality products directly from your favourite brands!

Our Values:

  • Inclusivity. Our core focus is inclusivity, because we believe that everyone, no matter their shape or size, deserves to have lingerie that looks beautiful and fits them perfectly.

  • Community. We know that we can’t guarantee your happiness just through our fantastic range of products. You need reliable, fast shipping, excellent customer service and complete trust too, which is why community is so important to us. 

  • Education. Lingerie shopping isn’t always easy, and this is largely because there’s a complete lack of education around underwear. We think that everyone deserves to have access to the lingerie education and help, which is why we regularly add new content to our blog and guides. 

Learn more about our Brand Values, Mission and even Meet our Team on our About Us page!

Do you want to hear a secret? If you've found us through one of our online marketplaces, BraForMe Amazon or BraForMe Ebay, you will ALWAYS find new sale items on our website first.

Looking for a discount on the brand you love? Simply subscribe to our newsletter to receive 10% off your first order! Be the first to know of new arrivals, brand updates and exclusive discounts. You'll also be the first to know which products have been added to our lingerie sale, so you don’t miss out on any amazing offers.

If you have any questions or simply can't find what you're looking for, don't go! Our customers' experience is our top priority so please contact us and our customer service team will be on hand to assist you.