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New Arrivals

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Alalia Full Brief

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Alalia Rio Brief

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PrimaDonna Madison Seamless

Introducing a new style from PrimaDonna in the Madison range. A style which will replace the Full Cup Divine. The Madison Seamless bra features seam-free, heat moulded cups for a rounded shape. Complete with gingham fabric and an all-over French floral lace which adorns the cups and straps...

Airy and comfortable, perfect for hot summer days!

Shop the Madison collection >
primadonna madison seamless

For inspiration, style guides and product recommendations...

view our lingerie blog

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National Underwear Day 2022

Guess what day it is? National Underwear Day! Let’s celebrate with the best way we know: a blog post on underwear… When is National Underwear Day? ...

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glossies lace bra black

Finding the Best Lace Bra

A lace bra is timeless, and that’s a fact. They’re delicate, feminine and elegant, making stunning lingerie pieces that flatter all body sizes and ...

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fantasie fusion

Expect a beautiful collection of lingerie and swimwear from top premium brands at outstanding prices. No matter your body shape, size or style preference, we're positive we have something you will fall in love with. Shop our collection of designer Bras, Briefs, Swimwear and Sports Bras today to update your ever-growing lingerie collection. 

When it comes to women's lingerie, our aim is to ensure that everyone finds something that makes them feel confident, comfortable and fabulous. We know that no two bodies are the same, and that's exactly why our collections have a piece for every occassion, size and style.

Being the largest online retailer in the UK for popular Wacoal brands Freya and Fantasie lingerie, we can promise you exceptional savings on luxury, high-quality lingerie. We also work closely with a wide range of other well-known brands, including Primadonna, Marie Jo, Sloggi, Wonderbra, Gossard, Chantelle, Triumph, Elomi, and Passionata. And to guarantee your peace of mind, every item is brand new, with tags, so you're promised quality products directly from your favourite brands!

Looking for a discount on the brand you love? Simply sign up to our weekly newsletter to receive exclusive access to new arrivals and discounts. You'll also be the first to know which products have been added to our lingerie outlet, so you don’t miss out on any amazing discounts. 

Do you want to hear a secret? If you've found us through one of our online marketplaces, you will ALWAYS find new sale items on our website before they're made available anywhere else. This means that our most popular sell-out products don't even make it onto these platforms, so always check our website first. Want to see this week's offers? Click here. 

We ship worldwide and offer Free UK delivery, so wherever you are, we can reach you. Check out our full shipping policy and information on refunds and exchanges for any queries regarding your order. We also have an FAQ page which will answer any questions you have.

If you've got any more questions for us, please get in touch with our customer service team via our contact page. At BraForMe, our customers' experience is our top priority, so if you have any questions for our lingerie experts or an issue regarding your order, do not hesitate to drop us a message and we will assist you in the best way we can.

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