sloggi underwear

Sloggi underwear will keep you looking stylish without any of the discomforts, because they put comfort first in everything they do. With super soft fabric and streamlined stitching for an unmatchable body fit, a pair of Sloggi knickers or a Sloggi bra will be a favourite in your lingerie collection. If you are unsure on fit, grab a tape measure and view our Sloggi size guide!

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White Sloggi ShortsWhite Sloggi Shorts


Double Comfort Short

White Mid Rise HipsterWhite Mid Rise Hipster


ZERO Feel Hipster

£8.95 £13.00
Sloggi ZERO Feel Maxi BriefSloggi ZERO Feel Maxi Brief


ZERO Feel Maxi

£9.95 £13.00
Sloggi Maxi BriefSloggi Maxi Brief


Basic+ Maxi (4 Pack)

£27.95 £36.00
24/7 Microfibre Hipster


24/7 Microfibre Hipster

£5.95 £10.00
Sloggi Orange Non Wired BraletteSloggi Orange Non Wired Bralette


ZERO Feel Top - Orange

£14.95 £30.00
Sloggi Tanga BriefsSloggi Tanga Briefs


GO Ribbed Tanga (2 Pack)

£16.95 £18.00
White Sloggi BraletteWhite Sloggi Bralette


Double Comfort Top

Sloggi Pink Non Wired BraletteSloggi Pink Non Wired Bralette
Sold out


ZERO Feel Top - Raspberry Pink

£14.95 £30.00
Basic Midi Brief (3 Pack)Basic Midi Brief (3 Pack)


Basic Midi Brief (3 Pack)

£17.95 £35.00
Sloggi Black Mid Rise ThongSloggi Black Mid Rise Thong


ZERO Feel String

Sloggi TaiSloggi Tai


WOW Embrace Tai


Sloggi Underwear

To put it simply, there are no other knickers like Sloggi. They’re known to be one of the most comfortable women’s underwear brands in the world. Sloggi UK has established themselves by continually innovating their renowned Sloggi pants and Sloggi bra designs and have subsequently built an incredible fan base. We personally love the brand and that’s why we became one of their leading Sloggi stockists in the UK.

What makes Sloggi so popular? You’ll hear a lot of people talking about Sloggi briefs and this is due to their 95% cotton material. That’s resulted in their champion styles, Sloggi Maxi and Midi being a popular first choice for most people. However, you shouldn’t overlook Sloggi bralettes and bras which boast fantastic support without the discomfort that comes from underwires.

Don’t believe us? We’ve pulled together the features our customers have told us they love most:

“It has to be their non-wired bra”

Lockdown had us all looking for additional comfort. This is where the Sloggi non wired bra really became popular. Providing ultimate comfort without sacrificing the support. As a result, the Sloggi zero feel bralette became a popular staple in everybody’s collection.

“It’s comfy, non vpl underwear, that’s what I love about it”

Sloggi is renowned for providing some of the best cotton no vpl underwear around. As the underwear is designed without seams, it allows for your underwear to stay invisible beneath your outfits, while providing all the support you’ll need. We usually have people refer to the styles of the brand as the Sloggi invisible knickers.

Where should I start on my Sloggi underwear journey?

Sloggi Knickers:
Sloggi ladies pants are best broken down by their 3 major styles; Sloggi Maxi Brief, Sloggi Midi Brief, and Sloggi Tai Brief.

Sloggi Maxi Briefs
The Sloggi Maxi is perfect for providing you with unbeatable support, with an extra bit of coverage around your stomach and waist. There’s also a V-shaped panel on the front of the brief that provides extra shape. We’re also confident we stock some of the cheapest Sloggi maxi briefs in the UK.

Sloggi Midi Brief
The Midi Brief suits every body type. With Sloggi’s traditional soft, stretchy and comfortable fabrics, the Midi Brief sits slightly lower than the Maxi Brief around the stomach, providing extra flexibility.

Sloggi Tai Brief
The Tai Briefs are Sloggi’s answer to high waisted knickers. Perfectly supporting your stomach area while allowing more skin to show than the traditional Maxi Briefs.

Sloggi Multipacks are a very popular choice for a lot of our customers, and we offer a number of choices including the popular Sloggi 24/7 Maxi Briefs (3 pack) or the Sloggi Basic+ (4 pack).

Sloggi Bras:
The Sloggi Bralette is by far the most popular. Designs such as the Sloggi Zero Feel have amassed a huge fan base due to their unmatchable comfort and support. As a result, we regularly run a Sloggi Zero Feel bralette sale.

Do you sell other Sloggi sale products? We stock many Sloggi clearance pieces in our Sloggi outlet. We run both a Sloggi knickers sale and a Sloggi bra sale all year round and we’re constantly adding to our collections. That’s why we’re regularly quoted as one of the best Sloggi underwear UK sites.

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