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About Us

BraForMe: Who We Are

At BraForMe, we take pride in the relationships we build with our customers, which is why we think it’s really important to be transparent from the beginning of your journey. So, if you’ve made it to our ‘About Us’ page, you’re probably thinking about purchasing some new lingerie (we like you already) and you want to know more about us and who exactly you’re shopping with.

Where do we begin?! BraForMe is one of the UK’s leading online lingerie resellers, stocking 20 premium lingerie brands with an ever-growing catalogue.

Our brands include:

And many more, meaning that we’ve got something for just about everyone. Whilst we’re passionate about lingerie, we’re also passionate about our customer satisfaction, which is why we aim to offer you everything you need for a smooth and completely seamless (pardon the pun) shopping experience.

Our Values:

  • Inclusivity.

Our core focus is inclusivity, because we believe that everyone, no matter their shape or size, deserves to have lingerie that looks beautiful and fits them perfectly. It’s at the centre of everything we do: through our large catalogue of brands, sizes and styles, we guarantee that we’ve got something for everyone. We want everyone to have confidence in their underwear and to be able to find exactly what they need, so we aim to give our customers exactly that.

  • Community.

We know that we can’t guarantee your happiness just through our fantastic range of products. You need reliable, fast shipping, excellent customer service and complete trust too, which is why community is so important to us. We want our customers to know how much we value them, so we promise to always deal with queries as best as they can be: quickly, smoothly and with a smile. The type of service that our customers tell everyone about!

  • Education.

Lingerie shopping isn’t always easy, and this is largely because there’s a complete lack of education around underwear. We think that everyone deserves to have access to the lingerie education and help, which is why we regularly add new content to our blog and guides. Finding the right lingerie doesn’t have to be a difficult task (you can do it from the comfort of your own home), so we prioritise educational content to make this as easy as possible. It’s also really important to understand the health aspects that go alongside underwear, so we’ve got everything you’ll ever need to know in one place.

Why Choose Us?

  • We’re the largest retailer in the UK for Fantasie and Freya, meaning that we can provide you with first access to new products and fabulous discounts that you won’t find anywhere else.

  • We also stock the entire Triumph and Sloggi catalogue, giving you their full range of products at unbeatable prices.

  • We provide an in-depth collection of fitting and sizing guides (including brand-specific pages) alongside regular blog posts with educational content, meaning that we’ve got everything you need to find the perfect lingerie fit from the comfort of your own home.

  • We ship internationally with a 30-day returns policy, meaning that no matter where you are, you can get your dream lingerie.

Our Mission

Our mission isn’t just to provide you with all of your favourite lingerie brands at incredible prices, it’s also to guarantee that you’re wearing underwear that fits you perfectly and makes you feel amazing.

Expect a stunning collection of high-quality, luxurious lingerie and swimwear, with excellent savings, alongside an in-depth selection of lingerie education and unbeatable customer service. Whatever the occasion or need, we've got your lingerie choices covered and we’re here every step of the way through your shopping experience.

We've grown exponentially because of your loyal support, and we thank you for that. We’ve managed to bring on additional staff, improve our website, increase our product ranges, and a whole lot more.

That said, we are still a small business at heart and will continue to take this mindset going forward. You can always expect a personal touch with our customer service team and an open ear if you have any questions. Feel free to message, call or email us and we'll get right back to you.

    A Message to You

    We want to say thank you for your support and for taking the time to read a little bit about us. We also want to reiterate that no query is too big or small, so if you can’t find what you’re looking for or you’re searching for something specific, please don’t hesitate to get in contact with us.

    Don’t forget, we ship internationally! For any shipping queries or prices, head straight to our Shipping Policy page.

    And remember, sign up to our newsletter to be the first to know of new arrivals and exclusive discounts on the brands you love. (You’ll also unlock 10% off your first order!)



    Team BFM x